Brand Strategy & Direction
The objective was to position BBY Clinic as a premium destination for beauty and aesthetics. Aucto’s strategy focused on combining clinical expertise with luxury appeal, creating a visual identity that feels both trustworthy and refined. The brand tone was defined as modern, clean, and elegant—designed to appeal to a clientele seeking both quality and a high-end experience.

Design Process
Logo & Identity: A clean, elegant wordmark paired with minimal visual elements to reflect professionalism and exclusivity.

Colour Palette: Soft neutrals and nute tones were used to evoke calm, confidence, and understated luxury.

Typography: A refined serif for headlines, balanced with modern sans-serif text for clarity and structure.

Product Catalogue: Designed as a premium print and digital piece, showcasing treatments and products with clear layouts and elegant visuals.

Website Design: A modern, mobile-friendly website featuring clean navigation, service highlights, and a luxurious look that mirrors the in-clinic experience.

Visual Language: Balanced white space, delicate lines, and sophisticated imagery were used across all materials to create a seamless brand presence.

Outcome
The final result is a cohesive and elevated brand identity that captures the essence of BBY Clinic—luxurious, professional, and modern. With a strong digital and physical presence, the clinic now communicates its values clearly and confidently to a discerning audience.