Brand Strategy & Direction
The objective was to build a brand that bridges professional education with creative freedom. Aucto’s strategy centred around creating a welcoming and inspiring atmosphere, expressed visually through playful yet sophisticated elements, and grounded in a strong and cohesive identity system.

Design Process
Logo Design: Aucto crafted a memorable logo that combines elegance and creativity, representing both the joy of drawing and the professionalism of an educational institution.

Colour Scheme: A vibrant palette, with purple and lilac tones, was chosen to symbolise imagination, learning, and artistic expression—attractive to both children and adults.

Visual Identity: Friendly yet refined design elements were introduced to reflect the dual audience while ensuring consistency across all platforms.

Social Media Assets: A set of engaging and consistent visuals was developed to increase community interaction and attract new students.

Promotional Materials: Designed to communicate the school’s mission and values clearly while standing out in a competitive educational landscape.

Outcome
Art Studio Milen Siro now stands out as a modern, creative institution with a strong, cohesive identity that appeals to learners of all ages. Aucto’s branding work successfully balances artistic joy and educational structure, offering a unique visual presence that supports the studio’s mission of nurturing creativity in a professional environment.