Brand Strategy & Direction
The goal was to position WNSH as a contemporary luxury destination—calm, elegant, and design-led. Aucto’s strategy focused on blending timeless aesthetics with modern functionality, creating a brand that evokes trust, serenity, and prestige. The identity needed to resonate with high-end guests who value detail, discretion, and immersive experiences.

Design Process
Logo & Identity: A minimal, elegant wordmark and visual system , expressing balance and refinement.

Colour Palette: A neutral and earthy palette combining pastel green, soft whites, and beige accents to suggest quiet luxury.

Typography: High-end serif fonts paired with modern sans-serif styles to reinforce the brand’s sophistication and clarity.

Website Design: A sleek, mobile-first website focused on intuitive navigation, immersive imagery, and effortless booking—designed to reflect the calm, curated nature of the hotel experience.

Visual Language: Clean compositions, elegant iconography, and atmospheric photography were used to convey a sense of space, stillness, and exclusivity across all touchpoints.

Outcome
The result is a cohesive and elevated brand identity that positions WNSH as a serene, luxurious hotel brand with a modern edge. With a sophisticated digital presence and a timeless visual system, the brand now appeals to discerning travellers seeking comfort, beauty, and refined experiences.