Brand Strategy & Direction
Through a deep discovery process, Aucto identified the brand's core values: luxury, reliability, and professionalism. The challenge was to build an identity that elevates Golden Nails beyond a product distributor into a recognised premium brand in the beauty industry.

Design Process
Logo & Identity: We created a refined, modern logo using clean typography and subtle detailing, supported by a visual system that balances simplicity with luxury.

Colour Palette: A gold-centric palette was selected to reflect exclusivity, paired with soft neutrals and deep violet for balance and contrast.

Typography: Elegant serif headlines were combined with modern sans-serifs for a timeless, high-end feel across all touchpoints.

Visual Language: The brand visuals were built around light, clean compositions and confident messaging to reinforce credibility and quality." Beauty starts with US"

Digital Collateral: A suite of brand assets, including social media templates, catalogues, and promotional materials, ensured consistent representation across platforms.

Outcome
The result is a cohesive, elevated brand identity that positions Golden Nails as a trusted leader in luxury nail product distribution. With a strong, stylish presence, the brand now reflects the same level of excellence as the products it represents.