Brand Strategy & Direction
Aucto’s goal was to position Vigour as more than just an activewear brand—it had to represent a lifestyle. Through strategic workshops, we defined the brand’s core values: energy, empowerment, and clarity. The name Vigour was chosen to reflect motion, vitality, and strength, setting the foundation for a bold identity with emotional resonance.

Design Process
Naming & Tagline: The brand name "Vigour" and tagline “Activate Your Power” were developed to evoke action and motivation.

Logo & Identity: A strong, custom wordmark and minimalist visual system reflect movement, stability, and modern style.

Colour Palette: Bright, energetic tones were balanced with clean neutrals to maintain freshness and impact.

Typography: Bold sans-serif fonts were chosen to reinforce confidence and clarity across platforms.

Visual Language: Bold layouts, active imagery, and dynamic compositions highlight strength and individuality.

Digital Collateral: A suite of social media templates, brand assets, and launch visuals ensured a consistent, powerful presence.

Outcome
The result is a cohesive and visually striking brand identity that positions Vigour as a confident, lifestyle-driven sportswear brand. Every element was designed to connect with a modern audience ready to move, feel strong, and look good—on their own terms.