As a designer at Planet Education Networks (PEN), I led the full rebranding of Victoria College of Arts and Design (VCAD). The goal was to modernise the brand while reflecting its mission to empower creative individuals through flexible, inclusive education.

Logo Design:
Professional wordmark that reflects VCAD’s commitment to creativity and education. The new logo features a balanced geometric typeface with subtle artistic touches — symbolising both structure and imagination at the heart of arts and design education.

Colour Scheme:
The visual identity is built on a confident, creative colour palette featuring deep navy , supported by fresh accents of magenta,purple ,light blue and teal. These tones offer a blend of stability and creative energy, appealing to both students and professionals.

Visual Identity:
To unify VCAD’s diverse offerings, I introduced a flexible and consistent visual system using modular layouts, artistic overlays, and modern typography. Carefully selected graphic motifs highlight the disciplines of design, art, and technology while maintaining a cohesive and contemporary brand feel.

Social Media Assets:
A range of digital assets was crafted for use across Instagram, LinkedIn, and Facebook. These include branded templates for events, student work showcases, announcements, and collaborations — all designed to boost engagement while reflecting the new visual identity.

Promotional Materials:
Flyers, brochures, campus banners, and presentation templates were redesigned to align with the new identity. Each piece reflects VCAD’s mission to inspire the next generation of creatives through clear messaging, aspirational design, and accessible information.

Outcome:
The rebrand of Victoria College of Arts and Design positions the institution as a modern, student-focused creative hub. The refreshed identity captures the spirit of artistic excellence and academic integrity, offering a consistent and professional image that appeals to both current and prospective students, educators, and industry partners.